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1. Email list management:
We help our clients to build, manage
and import their mail lists.
We can be of particular help for
organizations with multiple list management requirements.
We can help you to easily import
or send to multiple links at a time, wet lists for duplicate entries, build auto
responders depending on specific needs or white list your campaign.
2. Email Marketing
One of our core competencies is
marketing products and services through the media of internet.
Email marketing is all about reaching
out to your target audience at the right time, eliciting the right response, and
closing the deal in the most profitable way.
We can help your business in the
following ways.
1. Design a marketing campaign by selecting the target group, developing
the right kind of creatives for your ads, picking and choosing the right mail list,
timing the campaign, etc.
2. We can help you position your product or service
with the right publisher, (Media selection).
3. Our in house creative team can develop the most appropriate
banner/product presentation/creative or commercial for your campaign needs.
4. Our Internet Marketing Strategists can help you to
build brand equity, help in brand retention and recall, product promotion and finally
create a mind share for your product or services.
We do this through a concerted marketing
effort involving product positioning, image delivery, ad repeats, response monitoring
and analysis and strategic re-initiatives.
3. Email Delivery Management
Our expertise in white listing,
formatting and image management ensures near perfect delivery
We monitor all latest legislation
and regulatory measures, so that we are ahead of the market in complying standards.
Our format testing ensures that
your mails reach the recipients in great shape.
4. Email Tracking and reporting
Our tracking system envisages a
feedback mechanism which will deliver accurate reports of the performance of your
campaign.
Further it makes sure that you know
(a) Total number of mails delivered.
(b) No. of mails bounced.
(c) Why they bounced.
(d) How many times the mail was
read.
(e) Which links showed maximum interest?
5. Autoresponders
We help our customers to build automated
multi touch responses based
on time or behavioral patterns like
- Welcoming
a new customer.
- Directing
an existing customer with specific instructions.
- Advising a
customer on further course of action.
- Automating
a response at the lapse of a specific period of time.
We can also leverage our experience
in display and search media and creative development to create customized lead generation
programs that address your specific marketing goals.
Cutting edge technology
platform
- Robust data
verification and authentication processes and standards.
- Data collection
flexibility, including basic criteria or custom questions.
- Data delivery
flexibility, including real time or batch.
- Demographic
and behavioral targeting.
- Dedicated account managers.
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