Email Marketing

1. Email list management:

     

We help our clients to build, manage and import their mail lists.

  

We can be of particular help for organizations with multiple list management requirements.

     

We can help you to easily import or send to multiple links at a time, wet lists for duplicate entries, build auto responders depending on specific needs or white list your campaign.

     

2. Email Marketing

     

One of our core competencies is marketing products and services through the media of internet.

     

Email marketing is all about reaching out to your target audience at the right time, eliciting the right response, and closing the deal in the most profitable way.

     

We can help your business in the following ways.

           

      1. Design a marketing campaign by selecting the target group, developing the right kind of creatives for your ads, picking and choosing the right mail list, timing the campaign, etc.

     

      2. We can help you position your product or service with the right publisher, (Media selection).

     

      3. Our in house creative team can develop the most appropriate banner/product presentation/creative or commercial for your campaign needs.

     

      4. Our Internet Marketing Strategists can help you to build brand equity, help in brand retention and recall, product promotion and finally create a mind share for your product or services.

     

We do this through a concerted marketing effort involving product positioning, image delivery, ad repeats, response monitoring and analysis and strategic re-initiatives.

     

3. Email Delivery Management

  

Our expertise in white listing, formatting and image management ensures near perfect delivery

     

We monitor all latest legislation and regulatory measures, so that we are ahead of the market in complying standards.

     

Our format testing ensures that your mails reach the recipients in great shape.

 

4. Email Tracking and reporting

     

Our tracking system envisages a feedback mechanism which will deliver accurate reports of the performance of your campaign.

     

Further it makes sure that you know

(a) Total number of mails delivered.

(b) No. of mails bounced.

(c) Why they bounced.

(d) How many times the mail was read.

(e) Which links showed maximum interest?

     

5. Autoresponders

     

We help our customers to build automated multi touch responses based on time or behavioral patterns like

     

  • Welcoming a new customer.
  • Directing an existing customer with specific instructions.
  • Advising a customer on further course of action.
  • Automating a response at the lapse of a specific period of time.

     

We can also leverage our experience in display and search media and creative development to create customized lead generation programs that address your specific marketing goals.

     

Cutting edge technology platform

  • Robust data verification and authentication processes and standards.
  • Data collection flexibility, including basic criteria or custom questions.
  • Data delivery flexibility, including real time or batch.
  • Demographic and behavioral targeting.
  • Dedicated account managers.